July 2019 Rebranding

Discover our new branding - as we look forward to 2020

Effective 1st of July 2019, R.P. Motors will be signaling in a new era, with a brand new corporate identity for our company. The new logo design is intended to replace the current logo used from early 2013, as well as logotypes that have been used from 1998 onwards. The rebranding strategy is intended to create a consistent and professional presence towards our stakeholders, and to demonstrate the modern, forward-thinking values of our company.


To represent this, new arrow design is both modern, elegant, but most importantly, meaningful. The arrow design represents looking forward to 2020, in which we will be celebrating our 50 years in business. The arrow’s angle is that of the original Fiat Trattori logo, demonstrating our strong heritage and connection to CNH Industrial and its predecessors. The present day is represented in the New Holland Agriculture colour specifications.


The former logos & logotypes will continue to be used, until updated.

Used since 2013

Used since 2009

Used since 1996